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Sustainability has played an important role for the pharmaceutical and biotechnology company Pfizer for over two decades. The global player emphasised this at the German Sustainability Day 2023 with a 4 x 1.5 meter wall graphic that traced the company's "Green Journey".

While the Expopartner agency was responsible for the overall concept of the trade fair stand, which invites open dialogue and communication, Realtime Visions implemented the digital element of the stand, bringing it to life by custom-fit projections of animations.

Touching visitors

The "green journey" is presented in four narrative strands. In the idle mode, four projected buttons appear on the wall graphic. When these are touched, sensors hidden behind them activate the corresponding animations and the wall comes to life: trees made of light complement the printed tree to form a small forest, a projected train guides the viewer through various themed areas of the wall graphic and a gondola takes them to a mountain peak.

All sequences were individually animated and staged according to Expopartner's storyboards.

In addition to the information provided by the static wall graphics, the projection creates a second, dynamic level of information transfer. The linear narrative form of the animations allows the information to be presented sequentially, making even more complex topics easy to grasp and understand.

A sustainable approach

The theme of sustainability is, of course, also reflected in the exhibition stand itself. The Expopartner agency defines three goals as guidelines: economy, ecology and social issues, which should be reflected here. For this reason, sustainability aspects in all three dimensions were taken into account and integrated right from the design stage. By using special short-throw projectors, the digital presentation could be perfectly realised even with a stand depth of just 150 cm.

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Facts

Via / Expopartner GmbH

For / Pfizer Pharma GmbH

Location / Düsseldorf

Year / 2023

Area / Interactive Experiences

Services / 

Concept Design / Motion Design / Software Development / Deployment / Installation / Commissioning

Photos: Expopartner GmbH